If you have an account on social networks, you are part of an audience of more than 3.5 billion people – almost half of the total population of the planet – who have an internet presence.
However, although they are accessible, free and global platforms, social networks can limit your digital strategy, either in terms of controlling information, the formats you can publish or generating sales leads, to mention. some objectives related to positioning and marketing.
Thus, if what you want is to spread your products or services, your work as a freelance or the knowledge you have acquired in your professional area, the best alternative is to have a completely customizable and adaptable space to your needs, and that space is website.
To find out why it is worth spending time and money to develop your own website that leaves its mark, in this article we explain the fundamentals and characteristics of the different types of sites, along with a tip that will make it easier for you to create websites. Keep reading until the end.
Websites: Basic Definitions
In order not to get confused with technical terms, the following analogy could facilitate the approach to the basic structure of the network of networks.
Imagine you go to the library for a Physics book. You enter and approach the computers in the virtual catalog and write the name of the author or the volume. The system shows you the section and the code of the book you want, and with this information you go to the area where the Science volumes are, you place the book on the shelves and take it.
Let’s now see how this scenario relates to the elements of the internet and their definitions.
It is a document that can be displayed in a web browser (such as Google Chrome, Mozilla Firefox, or Apple’s Safari). In our example it would be the Physics book.
It is a collection of web pages that are grouped together and usually connected in various ways. The Science section is like a website.
It is a computer constantly connected to the internet and hosting one or more websites. Libraries are like servers because they host different sections (Sciences, Literature, History). Sure, although with limited hours.
They are platforms – usually in the form of a website like Google, Bing, Yahoo or DuckDuckGo – that help find web pages. In the example, the computer with the virtual catalog is like the “Google of the library”.
It is the address used to access a specific resource on the internet, be it a page or a web server. It is equivalent to the catalog number of the Physics book.
Often people – and sometimes computer experts themselves – tend to use website and website interchangeably. Obviously, a section of the library is much larger than a single book, although it is safe to say that there are single-page websites (known in English as landing pages).
Taking this into account, an expanded definition would be the following:
A website is a set of web pages accessible through the internet, conveniently linked and with a specific purpose. It is identified by a unique URL, which is usually the home page or Home page.
Each web page on a site is written in programming code (mainly HTML), and has explicit links or links – clickable parts of the text – that allow the user to move from one page of the site to another (¡ like bibliographic references!).
To find sites and web pages you must use search engines, available in different web browsers.
Digitization and microelectronics have allowed a single server to host a large number of sites. And the internet is made up of a network of interconnected servers so, following the metaphor of the library, it would become something monstrously immense and, perhaps, infinite – as Borges imagined.
Now, let’s try to figure out what it is that makes certain web pages stand out in the internet universe.
Types of websites
Thus, there are at least 8 clearly distinguishable types of websites:
Thus, these sites are made up of several web pages where companies show their products and users can place orders online (through the “virtual shopping cart”), complete the transaction and apply different payment methods (credit card, bank transfer or online wallets such as PayPal). It is also recommended that they include a customer service page.
Landing page or single page site
As the name implies, these sites concentrate all their information on a single web page, in which the user accesses the content as they scroll down with the mouse. Their design is optimized to meet a specific purpose, making them very effective and inexpensive when it comes to launching special products or services.
The main function of these sites is to host the basic information of an organization or business. Its design is simple and clean, so it usually does not contain too many pages (the basic ones: home, about, location, services and contact).
Brand websites or brand sites
They are used by mass consumer brands to strengthen their corporate image. On its pages, content dedicated to building customer loyalty and bringing them closer to the company’s philosophy is published. They rarely have a “shopping cart.”
These sites are used to publish articles or posts chronologically, with topics ranging from life stories to news, through thoughtful essays, tutorials or lists of practical advice. Its updating – as well as the feedback from users – must be constant.
Of professional services
They seek to encourage users to purchase products or services, but without being strictly an e-commerce. Professionals from different areas, suppliers and service companies are its main owners, since their sales process works best through a quote or an appointment in person.
Forums, communities and social networks
These sites bring together users with similar interests to communicate with each other, either through timelines, chats or specialized forums. Facebook, Instagram, Twitter, Snapchat or Reddit are some representative examples.
They are collaborative digital encyclopedias in which a community of authors is responsible for uploading and correcting the information. The most famous website in this format is Wikipedia.
Why create a website?
As you can see, websites serve many purposes and use different formats to fulfill their purpose of giving competitive advantages to organizations or individuals that “hang” on the network.
Therefore, the right question may not be “why” but “how can you create your website?”
Fortunately, today there are very easy-to-use solutions like GoDaddy’s website builder, a tool with which you don’t need to have experience, technical knowledge, or hire a programmer to get started.
This platform allows you to approach the design, assembly and administration of the web pages of your site, no matter how ambitious or big your project is.
Thus, inserting images and videos, publishing articles and photo galleries, building your product catalog, and adding a shopping cart, contact forms and social media buttons, is as simple as giving a few clicks and dragging and dropping objects with The mouse.